Tamara's Tips

Truth is, trademark registrations and renewals aren't really that tricky, if you know what you're doing.  However, it came to my attention recently that DONALD J. TRUMP FOR PRESIDENT, INC. made a little mistake with respect to the organization's trademark.  The application for MAKE AMERICA GREAT AGAIN (U.S. Patent and Trademark Office Serial No.

New business owners always want to know how they can create the best trademarks.  A great trademark will have four elements:

1) It is "arbitrary and capricious."  Made-up words, like lululemon or Starbucks, make the strongest trademarks because they do not have any meaning in the English dictionary.  So, you'll never get a rejection from the Patent and Trademark Office because the trademark is "merely descriptive" of the goods and services -- that would be impossible!  So put on your creative thinking cap and make up some funny crazy words to make your brand stand out.

According to CompuMark/Clarivate Analytics, the company I use for trademark screening, searching, and watching, applications for "hashtag trademarks" are on the rise.

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