brands

Creating the best trademark

Short Title: 
Creating the best trademark

New business owners always want to know how they can create the best trademarks.  A great trademark will have four elements:

1) It is "arbitrary and capricious."  Made-up words, like lululemon or Starbucks, make the strongest trademarks because they do not have any meaning in the English dictionary.  So, you'll never get a rejection from the Patent and Trademark Office because the trademark is "merely descriptive" of the goods and services -- that would be impossible!  So put on your creative thinking cap and make up some funny crazy words to make your brand stand out.